How Uber is designing an app that works in more than 400 cities

Uber may have been the target of considerable (and deserved) flack for its new logo in February, but the rideshare company has bigger design challenges on its mind than simply rebranding. Uber wants to make transportation “as reliable as running water,” Ethan Eismann, Uber’s director of product design, said at the Semi Permanent design event in […] Read more »

When Smart Cities Fight Mother Nature

Anyone who has ever spent the night huddled on a rooftop surrounded by rising flood waters knows it’s terrifying. Alejandro Zelada, a survivor of massive floods in Buenos Aires in 2013, describes the experience. “It was like a wave, a tsunami, and all the furniture started to float”, said Zelada. “We only lost our belongings, […] Read more »