'The future is exciting. Ready?' asks Vodafone in new ad push

LONDON (Reuters) – “The future is exciting. Ready?”, Vodafone is asking in a new campaign it hopes will capture a sense of optimism about technology, an association mobile operators have to some extent lost in recent years to the likes of Facebook, Google and Apple.

The slogan, which replaces “Power to You”, in use since 2009, will be deployed in all of the company’s 36 markets from Friday in the biggest ad campaign in its 33-year history, Vodafone said.

“Technology can be complex, can be overwhelming and can sometimes alienate people,” said Serpil Timuray, Vodafone’s chief commercial operations and strategy officer.

”But at the same time we know that digital innovations have significant benefits for individuals and for societies.

“In order to express this point of view, we will be repositioning the Vodafone brand on the theme of future optimism.”

The new strapline has echoes of “The future’s bright. The future’s Orange” – a slogan that helped Orange establish itself as a new rival to Vodafone when it launched in 1994.

Vodafone, the world’s second largest mobile operator, declined to say how much it was spending on the brand overhaul, which also includes a new visual identity based on its “speech mark” logo.

Reporting by Paul Sandle; Editing by Mark Potter

Our Standards:The Thomson Reuters Trust Principles.


Cyborgs, third ears and body hacking: How the future of technology is inside us



Science fiction is full of stories in which the machines take over and humans are left subservient to their own creations, but according to some artists and experimenters, that need not be our future.

The work of Neil Harbisson, an Irish-born human cyborg, and Stelarc, an Australian performance artist, suggest that if we unite our bodies with technology, we can drastically extend our abilities and perception, and maybe even stay one step ahead of the robots.

Appearing at a Queensland University of Technology’s robotics event, Robotronica, on Sunday, the pair told Mashable Australia why body hacking could offer us a different, evolved future. Read more…

More about Australia, Tech, Cyborgs, Neil Harbisson, and Stelarc

All articles

Connecting to the Future: Wireless Infrastructure Service Company…

RCR Wireless News release a new report that takes an inside look at the wireless infrastructure industry and how it plays an increasingly important role in the U.S. economy.

(PRWeb August 20, 2015)

Read the full story at http://www.prweb.com/releases/2015/08/prweb12912057.htm

All articles

Cloud entrepreneurs: Seize a BOLD future

Cloud entrepreneurs: Seize a BOLD future
As we start to move more into definitions of 'Cloud 2.0′, we start to look more at this aspect of an increasingly interconnected universe of data, in terms of what we think of as “the Cloud”, as much as we mean the virtualized hosting environments for …
Read more on SYS-CON Media (press release) (blog)

Webair Cloud Storage Services Reach New Heights with EMC Isilon
Clients get the performance and capacity that a dedicated storage system would give them, along with the benefits of having that system securely in the cloud. They experience the best of both worlds." "Web hosting and cloud services are extremely …
Read more on Sacramento Bee