Scientists Studied the Daily Lives of 1,000 CEOs. Here's What the Best Ones Did

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  I adore it when I read fine articles that tell me all great CEOs get up at 5 a.m., eat two boiled eggs, swim butterfly better than breast stroke and sleep only three hours a night. You’d think, […] Read more »

Here's How 3 Badly Chosen Words Turned Disaster Relief Triumph Into a Public Relations Nightmare

It’s a lesson many large companies, most notably BP, have learned the very hard way. You might do everything right during a crisis, but a badly chosen sentence can make all your efforts worthless, at least as far as public perceptions go. The federal government learned that tough lesson again as it sought to help […] Read more »

Lego Hit a Wall Because It Grew Too Quickly. Here's How to Pace Your Company

Lego holds a special place in millions of childhoods. The universal appeal of the bricks has endured for over 80 years and helped it dominate the global toy industry. So when Lego unexpectedly announced a percent drop in profits last week, and that it would consequently being laying off eight percent of its workforce, many […] Read more »