5 tips for running your first influencer marketing campaign

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. […] Read more »

B2B Marketers: It’s Time for Influencer Marketing

Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and colleagues more than product reviews, vendor content, salespeople Continue reading… Follow us on Twitter […] Read more »