How Facebook, Google Handle Political Ads Will Inevitably Change, Marketers Say

Facebook and Alphabet’s Google have little choice but to rein in internet political ads in the face of growing U.S. government pressure, a panel of advertising consultants and executives said on Monday. Speaking at a trade conference, the marketers seized on allegations that Russian operatives bought U.S. political ads on Facebook as evidence that the […] Read more »

B2B Marketers: It’s Time for Influencer Marketing

Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and colleagues more than product reviews, vendor content, salespeople Continue reading… Follow us on Twitter […] Read more »