3 Ways Aligning PR and Content Marketing Benefits Your Brand

Vanilla ice cream and chocolate syrup. Peanut butter and jelly. Bacon and pretty much anything. Some things just belong together, and I promise it’s not just your (or, maybe more realistically, your kids’) favorite food items; I’m talking about content marketing and public relations. Why, then, do so many leaders tend to choose one strategy […] Read more »

5 tips for running your first influencer marketing campaign

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. […] Read more »

B2B Marketers: It’s Time for Influencer Marketing

Are you influential? That’s a big question with a simple answer: of course you are. Every day you influence family, friends and work colleagues. That last one is especially important because IDC research found that B2B decision makers rely on peers and colleagues more than product reviews, vendor content, salespeople Continue reading… Follow us on Twitter […] Read more »

One Year Later: Build vs. Buy Your Marketing Cloud

Nothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 and Part 2 ). Continue reading… Follow us on Twitter Get our newsletter View upcoming events […] Read more »

Plotting Your Global Marketing Success

It’s a challenge to manage multinational marketing campaigns. Marketers still struggle to gain a clear understand of what is working, where and why — across all international markets, content varieties, campaigns and platforms, with real time analytics thrown in, as well. But Scott Yancey, CEO and founder of San Francisco-based Continue reading… Follow us on […] Read more »