Skechers: Running Higher

The shares of Skechers USA Inc. (SKX) are up about 11% over the past twelve months, and I think there’s more upside ahead. I’ll go through my reasoning below by focusing on the financial history here, and by talking about the stock relative to the overall market. I’ll also make a forecast of future price […] Read more »

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5 tips for running your first influencer marketing campaign

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. […] Read more »

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